Quacking Success: A Viral Robot Moment

Twenty thousand preorders for a small, waddling robot were recorded within just one day of a public demonstration. This rapid accumulation of orders highlights the immediate consumer interest in the Microduck, a device that captured global attention during a keynote address in Berlin earlier this week. The footage of the CEO interacting with the group of units spread quickly across social media, turning a technical showcase into a viral cultural moment.

The timeline of this phenomenon began with the company's acquisition of Hugging Face in September. Prior to that, Hugging Face had purchased Pollen Robotics in 2025, integrating the creator of these devices into the broader corporate structure. The Microducks represent the second robot developed by this entity, following the release of the Reachy Mini. These units are built on an open-source foundation, allowing for community engagement and modification. They are trained using a specific technology stack that involves simulations to teach basic behaviors before the hardware is shipped.

The devices themselves are designed to perform a series of charming actions. They can stomp their feet, produce high-pitched mechanical sounds, and execute somersaults when given voice commands. They also simulate rest by lying down and closing their eyes. During the keynote, the leader of the company played with the flock, showcasing their ability to sit, stand, and walk. The visual appeal of the robots, combined with their interactive nature, proved to be a significant draw for audiences who had been following the event.

The impact on sales was immediate and substantial. Clem Delangue, associated with Hugging Face, confirmed the preorder milestone via a public post. He suggested that these units could become the best-selling robot of the year, noting that the promotional materials feature adults playing with them as well as children. This suggests a broad appeal that extends beyond the traditional toy market. The devices are expected to arrive in time for the holiday season, positioning them as potential top contenders for consumer gifting.

The development of these robots involves a specific training process. The company uses simulations to teach the units their standard tricks, which include walking, sitting, and standing. Owners are encouraged to train their specific robots with new maneuvers and share these updates with the wider community. This open approach allows for a growing library of capabilities that can be applied to individual units over time. The integration of this training method with the physical hardware creates a dynamic user experience.

The launch of the Microducks comes at a time when the artificial intelligence sector is navigating a period of intense scrutiny. Recent weeks have seen discussions about the role of AI in various cyberattacks, creating a backdrop of concern for the industry. In this context, the Microducks offer a lighter, more tangible aspect of technology. The video of the robots became a point of relief for many viewers, demonstrating that the field can produce enjoyable and accessible products. The combination of technical innovation and playful design has driven the current level of consumer enthusiasm.